Vocabulário em Ingles para Marketing

Marketing Vocabulary

	Termo	Significado
1	brand	n. a particular make of product - to brand v. - branded adj. MARCA
2	consumer	n. the person who buys and uses a product or service - to consume v. CONSUMIDOR
3	cost	v. [cost, costed, costed] to estimate the price of making a product -costing n. CUSTO
4	develop	v. to create a new product or improve an existing one - product development n. DESENVOLVER
5	distribution	n. the delivering of products to end-users, inc. advertising, storing etc DISTRIBUIÇÃO
6	end-user	n. the person, customer etc who is the ultimate (and so real) user of a product CONSUMIDOR FINAL
7	image	n. the concept or perception of a firm or product held by the general public IMAGEM
8	label	n. small piece of paper, metal etc on a product giving information about it RÓTULO
9	launch	v. to introduce a new product, with publicity etc - product launch n. LANÇAMENTO
10	mail order	n. the selling of goods by post - mail-order catalogue n. PELO CORREIO
11	market research	n. study of consumers' needs & preferences, often for a particular product PESQUISA DE MERCADO
12	packagingUK	n. the wrapping or container for a product EMBALAGEM
13	point of sale	n. the place where a product is actually sold to the public - point-of-saleadj. PONTO DE VENDAS
14	product	n. something made to be sold; merchandise [includes services] - to produce v. PRODUTO PRODUZIR
15	public relations	n. creation and maintenance of a good public image - public relations officer n. RELAÇÕES PÚBLICAS
16	registered	adj. registered or officially recorded as a trademark - ® abbr. - to register v. REGISTRADO
17	sponsor	n. firm supporting an organisation in return for advertising space - also v. PATROCINADOR
18	S.W.O.T.	abbr. Strength, Weaknesses, Opportunities, Threats ABREVIAÇÃO: FORÇAS, FRAQUEZAS, OPORTUNIDADES E AMEAÇAS
19	total product	n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc PRODUTO FINAL
20	trademark	n. special symbol, design, word etc used to represent a product or firm - "abbr. MARCA COMERCIAL